Recently, Shindangdong has been gaining attention as a place that is called 'hip' Dang-dong... 'ZOOSINDANG' is a cocktail bar decorated with the concept of a temple that serves alcohol, taking advantage of the historical characteristics of Shindang-dong. The eerie atmosphere of the exterior is unique, but the real charm lies in the 12 signature cocktails created in the style of ZOOSINDANG.

There is a unique attraction in Sindang-dong called ZOOSINDANG. It is a cocktail bar with the concept of a temple that serves alcohol, taking advantage of the historical characteristics of Sindang-dong. The eerie atmosphere of the exterior is unique, but its real charm lies in the 12 signature cocktails created in ZOOSINDANG’s own style.

Following Seongsu-dong, Shindang-dong is attracting the attention of the MZ generation. It is not the alley near Seoul Central Fire Station, which used to be called 'Shindang-dong Tteokbokki'. It is the direction of Seoul Central Market leading to Hwanghak-dong. As word of mouth spread that it is Instagrammable, it even got a new nickname.

The grain warehouses lined up around Sindang Station are being reborn as a new commercial district. This area, where stores that are already considered hip (and stylish) among young people, such as Hani kalguksu, TOBOKI, and ZOOSINDANG, have settled in, is now home to stores that have kept the original building structures intact, like in Seongsu-dong and Munrae-dong, while decorating their interiors in a trendy way.

If you turn left from the central market, you will come across ‘Ssajeongeori’, where rice shops are gathered. Hip cafes, restaurants, and cocktail bars are located between the rice shops. In front of ‘ZOOSINDANG’, which looks like a fortune teller’s shop, and ‘Hani Kalguksu’, famous for its Algon Kalguksu, there are crowds of customers waiting.