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THE DEVIL'S ON THE DETAILS .

Some things seem easy at first glance, but

To get it right, you'll have to put in more time and effort than you expected...

TDTD is.

In an era when storytelling is important, what kind of power will the business that starts with the story have?

The small pieces of the story are substituted freely. When the details are delivered to the consumer,

they will be moved, and they will be the driving force to last.
The extraordinary thoughts that began in Gwanghui-dong (JEANFRIGO) in January 2017 have continued to this day.

What TDTD is trying to do.

We think there's still a lot of innovation in the world.
We change the framework by questioning the generalized things based on originality and change of mind.
It constantly evokes what our humanity is and whether it is in contact with society.

 
Sustainable culture, concerns about brands and eating out, a voice that society needs to hear It is read as art

I believe it will be lost and will lead to culture. 

TDTD Biography

2023

2022

2021

2019

2017

2023.04

Espresso bar 'Mailroom' scheduled to open

2023.07

Integrated consulting, burger brand 'MPC Burger'

(Branding, Space Design, Menu Development)

2022.07

Integrated consulting, Korean beef brand 'Imok'

(Branding, Space Design, Menu Development)

2022.07

Integrated consulting, Yatai brand 'Towdomachi'

(Branding, Space Design, Menu Development)

2022.11

Opened Korean premium tteokbokki 'Toboki'

2021.12

Opened 'ZOOSINDANG' Gwangju branch

2019.10 ​

Opened 'ZOOSINDANG' Shindang branch

2017.01

Opened 'JEANFRIGO' Dongdaemun Branch

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