Jang Ji-ho, CEO of TDTD, who oversees the restaurant and the nearby cafe, MAILROOM Shindang, said, "We came up with the concept of a 'playground for ghosts' with the cat god and the twelve zodiac signs, based on the fact that female shamans of the Joseon Dynasty lived together there." Following the second branch in Daegu, they are also exploring overseas expansion as a 'K-cocktail bar.'

The restaurant brand TDTD is what made Sindang-dong, which has the atmosphere of an old neighborhood, into the ‘Hipdang-dong’ it is today. From ​JEANFRIGO to ZOOSINDANG, TOBOKI, and MAILROOM, TDTD’s inspiration for creating spaces with a concept that has never been seen before with a modern sensibility and unique storytelling has always been in Sindang-dong.

In a modern society where digital methods are familiar, analog sensibilities tend to feel new. TDTD's espresso bar MAILROOM, a restaurant business, provides customers with a unique experience by incorporating analog elements everywhere from the entrance to the exit. MAILROOM located in Shindang-dong, Jung-gu, Seoul, has a unique appearance.

Did you know that ZOOSINDANG, TOBOKI, MAILROOM, and ​JEANFRIGO which boast of their long waiting lines, were planned by one brand? Let’s get to know the TDTD brand that played a central role in creating a new look for Shindang-dong called ‘Hipdang-dong’!

Recently, in the restaurant industry, there are brands that create completely different brands or enjoy the piggyback effect of the main brand within a common denominator... '​JEANFRIGO's' second brand, 'ZOOSINDANG' also has cocktails in common, but it presents a differentiated concept to deliver a special experience.