A hip and fun tteokbokki restaurant, TOBOKI
There is a place worth noting in the Shindang-dong area of Jung-gu, Seoul, also known as ‘Hipdang-dong.’ It is a tteokbokki restaurant called TOBOKI. Not only does it feature the rabbit character TOBOKI, but it also uses pink in every space to create a new tteokbokki restaurant...

“Do you know Hipdang-dong?” I’m curious about the reader’s answer. If you answered ‘yes’, this is your chance to rise as a man or woman sensitive to trends, and if you answered ‘no’, this is your chance to learn about it… The cocktail bar ZOOSINDANG is the same. Near Sindang-dong is Gwanghuimun. This was the gate where corpses were carried out of the castle during the Joseon Dynasty. Naturally, shamans gathered nearby, and at that time, this place was called Sindang (神堂), meaning shaman’s house.

[TOBOKI]
Address: 3rd and 4th floors, 411, Toegye-ro, Jung-gu, Seoul
- The food review is based on personal standards, so please use it as a reference only, and we recommend that you visit after searching various information that suits your taste.

‘TOBOKI’ has recently opened in Sindang-dong. With a name that reminds you of tteokbokki or rabbit, this place is hip from the outside. The entire 4-story building is hot pink, and when you step inside, you will be captivated by the different concepts and unique interior design on each floor. The menu is also unique, and you can add various toppings to your tteokbokki, such as avocado, coleslaw, and bacon chips.

On the 3rd, I visited Sindang-dong, Jung-gu, Seoul, for the first time in a while to meet a special person at a special place. I walked along the main street for about 5 minutes from Exit 1 of Sindang Station, which is on Subway Lines 2 and 6, and then entered a back street, where a store with a particularly eerie atmosphere caught my eye. It was a cocktail bar called ‘ZOOSINDANG’ that opened in 2019 with the concept of a temple that serves alcohol.