[Local Mania] Shindang-dong becomes ‘Hipdang-dong’

As the MZ generation becomes the main consumer, the criteria for ‘hip and hot’ also began to change. This is Seongsu-dong and the old street of Euljiro that became ‘Hipjiro’. Hipjiro has a retro feel with unique cafes and restaurants hidden in industrial buildings and printing shops, while Seongsu-dong is supported by the MZ generation with the latest trends, pop-up stores, and its geographical proximity to Gangnam.

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