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From the neighborhood of shamans and tteokbokki to ‘Hipdang-dong’, Shindang-dong’s transformation [Commercial district report ⑦]
Various types of plants decorate the interior of the cocktail bar, and purple and red lights create a hazy atmosphere. The interior is also filled with fortune-telling-style hanging scrolls and items, and fish swim in an aquarium on the ceiling. This store, which instantly turned Sindang-dong into ‘Hipdang-dong,’ was opened in 2019 by food and beverage(F&B) company TDTD.
![From the neighborhood of shamans and tteokbokki to ‘Hipdang-dong’, Shindang-dong’s transformation [Commercial district report ⑦]](https://static.wixstatic.com/media/d4cd12_3b542c9cc05549659f1b928457916a3c~mv2.jpg/v1/fill/w_680,h_385,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image-empty-state.jpg)
Korea Economic BUSINESS｜2023.08.09
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