Instead of a sign, a vending machine-shaped door… “Ah~ That cafe in Mangwon-dong I saw on Instagram”

As the number of stores without signs increases, the competition between them is also fierce. This is because the absence of signs alone is no longer enough to differentiate them... Dongdaemun’s cocktail bar and cafe ‘JEANFRIGO’ looks like a fruit shop from the outside. Behind wooden boxes filled with seasonal fruits, there are huge refrigerators, and when you open one of the refrigerator doors following the arrow, a large two-story bar like a secret space appears.