[Local Mania] ‘힙당동’이 된 신당동

MZ세대가 소비의 주체가 되면서 ‘힙과 핫’의 기준도 달라지기 시작했다. 바로 성수동과 ‘힙지로’가 된 을지로의 노포거리다. 힙지로는 레트로 감성으로 공업사, 인쇄소에 숨어 있는 독특한 감성의 카페와 레스토랑을, 성수동은 최신 트렌드와 팝업스토어 그리고 강남권과 가까운 지리적 특성으로 MZ세대의 지지를 받고 있다.

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